When I was brand new to building websites and keyword research became a thing, I used free keyword search tools. Free keyword tools used to be a whole lot better in the stone ages of the Internet.
The free Google Keyword tool used to be one of my favorites and now I can't stand it. I would not recommend the free Google tool anyone. It has changed a lot.
Brief Summary of Paid Keyword Search Tools
Most paid keyword tools have a monthly subscription – which is great for the keyword search companies – not so good for the Internet marketers – or affiliate marketers – whatever you want to call us people with blogs and websites who are trying to make a living. It seems like 99% of the keyword tools out there want $39-$399 a month to use their keyword search tools.
Some paid keyword search tools charge per search. Some may give a few free searches and then charge if you want more.
I try to avoid buying tools – especially if it means paying a monthly subscription – forever if I want to keep using that keyword tool.
There are very few keyword search tools that are completely free and a bunch that have time limited or data limited trials. There are limitations to all of these free tools – and I will go over more of the free keyword search tools and their limitations in another post.
Keyword Research Tool Without Ongoing Costs
The first keyword search tool I bought was in 2008, I paid $97 – one time for a keyword search tool that I still use today called Market Samurai. (7 day free trial available)
10 years later, Market Samurai is still one of my favorite keyword search tools. And the price is still the same!
No monthly subscription. No cost per search.
Before you run off and buy Market Samurai – I'm going to show you how you can get a free keyword search tool – Jaaxy.
Free is the best way to go when you are first starting a business, you want to spend as little money as possible!
So first, let's get down to basics —
What is a keyword search?
When Internet marketing first started, we could pick a broad niche and build a website out in five spokes and expand on each of those spokes. It was very easy to plan out – outline style – or in a wagon wheel picture – and I still do this kind of organizing on every website.
Back then, we would pick a 2-3 word broad topic and 5-7 narrower topics as the spokes in the wheel. It was fairly easy to get page one as long as you were also getting back links – this was so much easier 10-20 years ago!
Okay. Back to today. A little harder to do.
Showing my age experience again.
Today – your main keyword for your site should still be 2-4 words long (we still want to keep domain names short) There can be 4-7 smaller spokes in the main structure and many, many pages using keyword phrases that can be 3-7 words long.
Keyword phrases are also known as “long tail keywords.”
Free Keyword Search Tool – Jaaxy
There are tons of free keyword search tools out there – today, I am going to go over one tool that I have recently found and fallen in love with because it is easy to use, gives good information and it can be free to use – Jaaxy.
I'll show you how to get unlimited searches on Jaaxy completely free later in this post.
For now, you can create a free account and get 30 free searches.
Try Jaaxy Free!
Two Websites, Two Strategies
There were two brothers who both decided to strike it rich on the Internet. They had a product and different ideas on how to build a website.
One brother hired a web design company, paid thousands of dollars for a website and then hired an advertising company to do pay per click advertising on Google, Facebook and Bing.
He spent $10,000 before he saw his first dollar profit and he still has a long way to go before he digs himself out of the hole he is in. Plus, he has no idea how to get traffic without paying for more advertising – and he is not seeing a return on his investment yet.
The younger, wiser brother took a training course that showed him how to do keyword research and pick a domain name based on what his customers are searching for. The training included hosting, a free keyword search tool and live help.
He followed the step-by-step instructions to build an authority website in his niche with content marketing and more keyword research to write informative articles that people want to read. He started with keywords with low competition and low search volume because some traffic is better than no traffic. The more targeted, high quality content he put out, the more people came to his website.
His total investment was $359 – within 3 months, he made that back and his traffic and sales continue to multiply.
Which brother do you want to be like?
Be like the younger, wiser brother
My #1 suggestion for newbie Internet marketers is to get yourself an education over at Wealthy Affiliate and then you will get a free keyword search tool called Jaaxy.
About six weeks ago, I became a Premium member of Wealthy Affiliate because I was interested in the training
The $359 a year they ask for the membership is the best investment I have made in a long time!
The training is really great – better than any I have seen and it seems like a bargain because of all the extras I am getting with that membership!
- The community is awesome – Live Help – anytime you want it
- You can host up to 50 websites
- Your websites come with security certificates – ready for business
- A free keyword search tool – Jaaxy – comes with unlimited searches and tracking for 100 keywords!
- There is so much more included– it's almost unbelievable – all the perks!
Good Keyword Research = More Free Traffic
Websites that get traffic from the search engines thrive and survive the test of time.
Websites that are not on page one for at least some of their keywords and phrases – get very little traffic. That's obvious from this heatmap.
The majority of people searching on the Internet are clicking on the top 3 listings.
Those website owners that never hit the top 3 positions are seeing far less traffic than those sites that are getting those positions. With all the competition out there for page 1 of Google – it's not easy getting a top 3 position!
Some business owners think:
I built a website, why don't I have a multi-million dollar business?
Get Targeted Traffic Using a Free Keyword Search Tool
If you want to create a successful business website with targeted traffic…
– not just another website in a sea of undiscovered websites –
You need to know something about keyword research.
==> You need a (preferably) free keyword search tool that can help you discover the keywords your potential customers are actually searching for.
==> You need to know which long tail keyword phrases are low hanging fruits – so you can reach some customers – even in competitive niches.
==> Size does matter – the size of your market & your competition is important!
Keyword Phrases and Long Tail Keywords
If you are going to take the time to write a post for your website – wouldn't you like to know there is a chance someone will read it? Why spend time researching a subject and putting out useful information if no one can ever find it?
Take the two keyword phrases:
“start website free” and “start free website”
If I were to guess – I would say that “start free website” seems like it would be searched for more often. It just seems to flow off the tongue easier. It seems more natural.
Check out what happens when we compare the two keyword phrases in Jaaxy.
Notice how I built a free website right in that video? And the whole thing, keyword research plus using the SiteRubix website builder to start a website for free – took less than 7 minutes. The actual building of the website took about 30 seconds!
Anyone can give the free, starter trial in Jaaxy a try – you just have to sign up for a free account. So, if you are wondering if you would like this keyword search tool – give it a try – sign up for Jaaxy for free.
When I was first looking at Wealthy Affiliate, I remember being confused – I thought I was going to have to pay for the membership at Wealthy Affiliate and pay an additional fee to use Jaaxy.
And – I was right!
Way back in April of 2013 – when I first looked at Wealthy Affiliate – you only got 30 free searches a month with Jaaxy.
Now, and since sometime in 2017 the Wealthy Affiliate Premium membership comes with Jaaxy “Lite” – a special membership with unlimited searches only available to Wealthy Affiliate Premium members.
Here is the Jaxxy pricing structure for a non-WA member:
Don't pay the regular prices!
The Jaaxy “Lite” membership that comes with Wealthy Affiliate is somewhere in between Starter and Pro — and closer to Pro than to the starter!
Right now, I don't see any reason to upgrade. I am getting everything I need in a keyword search tool.
If you want to get unlimited free searches with Jaaxy – why join the Pro Jaaxy membership for $49 a month when you can join the Wealthy Affiliate Premium for $359 a year ($29.92/month) and you get unlimited free keyword searches.
You also get a $30 discount on the Pro membership and a $50 discount on the Enterprise membership!
Look at the prices for Jaaxy if you are a Wealthy Affiliate Premium member:
Jaaxy is, by far, my favorite free keyword search tool, today.
It's fast, it's easy and it gives a good idea of what is competitive.